30 Best Content Research Tips That Will Make You More Influential

30 Best Content Research Tips That Will Make You More Influential Trust. Authority. Influence. What do these three things have in common? They’re all traits of successful content that establishes brands and content creators as real thought leaders. Every piece of content you publish should seek to achieve this trifecta. So, how do you create content that truly shows you’re a trustworthy and authoritative source? The answer can be summed up in one word: Research. Not the most exciting answer, right? Well, it is if you’re a dedicated content marketing nerd and you’re committed to blowing minds with amazingly in-depth stuff. The kind of stuff that digs deeper than the competition and doesn’t just make bold claims, but backs them up with facts and real data. The key to successful content research is to put a clear and repeatable process in place. In this post, we’ll cover thirty different ways you out-research and outsmart your competitor’s content marketing with better information. Roll up your sleeves and get ready to think outside the box.